Reaction! // Facebook // NPD
Role: Creative
‘A new way to share videos of the random s**t the internet was design’
As part of job for a tech brand I was asked to look at ‘kidz’ and social. It all came to nothing, as is the way when you get an ‘innovation’ brief. Along the way I spent some time looking at content sharing, and how we could use this activity in a new way, create a new ‘tool’ or experience.
What I came to was a way of sharing content to your social network called REACTION! It’s a simple idea. You share a piece of content. Could be something you film, an image, a sound file or found content. Then you share it. However the only way the person can view the content is if they allow their reaction to be captured through the camera on their device. This is either viewed live (if you are both online at the same time) or at a later date by the sender.
While it a simple idea I think those can often be the most effective - if you can’t explain it to your mum… move on.
